Turkey's First Hybrid Industry Fair is on November 10-13, 2021

by David Fleschen

WIN EURASIA, the leading industry fair of Eurasia region, will be organized as hybrid on November 10-13, 2021.

The fair, which determines its new motto as 'Industrial Transformation', will take place in digital environment for the first time as well as the traditional physical fair, and will undertake a transformation in the field of exhibition organization. Through this type of event called hybrid, where physical and digital fairs are held together, sector professionals who cannot travel will also have an opportunity to take part in WIN EURASIA and experience the fair.

The digital projects that Hannover Fairs Turkey has been working on for a long time gained momentum with the pandemic period and Connection Days online event platform was launched in June 2020.

WIN EURASIA team aims to provide a hybrid fair experience beyond the expectations of the exhibitors and visitors by combining the vision of the digital events they have held since June 2020 with years of physical fair experience. Thanks to the hybrid fair, where all the advantages of the digital age are integrated, visitors will be able to visit exhibiting companies, participate in conferences and interact with other visitors according to their interests, from any device with internet access. Likewise, exhibitors will be able to have bilateral business meetings with buyers from anywhere in the world without leaving their stands and have statistical data about the sector professionals who visit their stands.

Source: WIN Eurasia, Photo: Fotolia

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