We run our websites according to the following principles:
We undertake to comply with the statutory provisions on data protection and endeavour to always observe the principles of data avoidance and data minimisation.
1. name and address of the responsible person
The person responsible within the meaning of the Basic Data Protection Regulation and other national data protection laws of the member states of the European Union as well as other data protection provisions is:
marketSTEEL - your b2b Platform, Dagmar Dieterle-Witte,
Unter den Eichen 51
Phone: +49 (0) 211 925 24 120
Fax: +49 (0) 211 925 24 122,
2. definitions of terms
3. legal basis for the processing of personal data
We only process your personal data such as your surname and first name, your e-mail address and IP address etc. if there is a legal basis for this. According to the Basic Data Protection Ordinance, three regulations are particularly relevant here:
a) You have given us your consent to the processing of your personal data for one or more purposes, Art. 6 Para. 1 S. 1 lit. a DSGVO. In this context, we will inform you in detail about the purpose or purposes of the processing and we will document your express consent.
b) The processing of your personal data is necessary for the fulfilment of a contract or for the implementation of pre-contractual measures with you, Art. 6 para. 1 sentence 1 lit. b DSGVO.
c) The processing of personal data is necessary to safeguard our legitimate interests, unless your interests or fundamental rights and freedoms prevail, Art. 6 para. 1 sentence 1 lit. f DSGVO.
However, we will always point out to you at the respective points on which legal basis the processing of your personal data takes place.
4. disclosure of personal data
Your personal data will not be transferred to third parties for purposes other than those listed below. We will only pass on your personal data to third parties if:
a) you have given your express consent pursuant to Art. 6 para. 1 sentence 1 lit. a DSGVO,
b) the disclosure pursuant to Art. 6 para. 1 sentence 1 lit. f DSGVO is necessary for the assertion, exercise or defence of legal claims and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data,
c) there is a legal obligation to pass on data pursuant to Art. 6 para. 1 sentence 1 lit. c DSGVO
d) this is legally permissible and necessary for the execution of contractual relationships with you pursuant to Art. 6 para. 1 sentence 1 lit. b DSGVO.
5. storage period and deletion
We only store all personal data that you transmit to us for as long as it is required to fulfil the purposes for which the data was transmitted or as long as this is prescribed by law. Upon fulfilment of the purpose and/or expiry of the statutory storage periods, the data will be deleted or blocked by us.
6. SSL encryption
This website uses SSL encryption for security reasons and to protect the transmission of confidential content, such as requests you send to us as a website operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If SSL encryption is activated, the data which you transmit to us cannot be read by third parties.
7. collection and storage of personal data as well as their type and purpose of use
Every week we publish our free newsletter with the latest information from the steel industry. You can register comfortably on our homepage: https://www.marketsteel.de/newsletter.html
We will only send you a newsletter if you order it from us and have given your consent in accordance with Art. 6 Para. S. 1 lit. a DSGVO. The contents of the newsletter will be specifically described when you register for the newsletter. You only need to enter your e-mail address to subscribe to the newsletter. If you provide further voluntary information such as your name and/or gender, this will only be used to personalise the newsletter addressed to you.
Double-Opt-In and logging
For security reasons, we use the so-called double opt-in procedure to register for our newsletter so that nobody can register with external e-mail addresses. You will therefore first receive an e-mail asking you to confirm your registration after registering for our newsletter. Only with the confirmation of the registration this becomes effective.
In addition, your subscription to the newsletter will be logged. The logging includes the storage of the registration and confirmation time, your given data as well as your IP address. If you make changes to your data, these changes will also be logged.
If you no longer wish to receive our newsletter, you can revoke your consent at any time for the future. You can do this by clicking on the unsubscribe link at the end of each newsletter or by sending an e-mail to the following address: email@example.com
The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent up to the revocation.
Use of CleverReach
We use the e-mail tool CleverReach (CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany) to send our newsletter.
For this purpose, the data provided by you will be passed on to CleverReach and processed by CleverReach. This tool enables us to evaluate how the newsletter is opened and used.
We have concluded an order processing agreement with CleverReach. CleverReach does not obtain the right to pass on your data.
Further information on CleverReach's data protection can be found here. [http://www.cleverreach.de/datenschutz/]
The use of the CleverReach shipping service provider is based on our legitimate interests pursuant to Art. 6 para. 1 sentence 1 lit. f DSGVO. Our interest is directed towards the use of a user-friendly and secure newsletter system which serves both our business interests and the expectations of the users.
b) Contact form / e-mail contact
We provide you with a form on our website so that you have the opportunity to contact us at any time. In order to use the contact form, it is necessary to provide a name for a personal salutation and a valid e-mail address so that we know who sent the request and can process it.
If you send us enquiries using the contact form, your details from the enquiry form, including the contact details provided by you there as well as your IP address pursuant to Art. 6 para. 1 lit. b and f DSGVO, will be processed in order to carry out pre-contractual measures at your request or to safeguard our legitimate interest, namely to carry out our business activities.
You are also welcome to send us an e-mail instead, using the e-mail address provided on our website. In this case, we store and process your e-mail address and the information you provide in the e-mail in accordance with Art. 6 Para. S. 1 lit. b and f DSGVO in order to process your message.
The requests and the associated data will be deleted no later than 3 months after receipt, unless they are required for a further contractual relationship.
c) Google Fonts
We use Google Fonts on our Internet pages. This enables us to display fonts. Google Fonts is a service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, California, 94043). The integration of these Web Fonts takes place by a server call, usually a server of Google in the USA. This may result in the following being transmitted to the server and stored by Google:
- Name and version of the browser used
- Web page from which the request was triggered (referrer URL)
- Operating system of your computer
- Screen resolution of your computer
- IP address of the requesting computer
- Language settings of the browser or operating system used by the user
The use of Google Fonts serves to make reading our website easier and graphically more pleasant for you and is therefore based on our legitimate interests pursuant to Art. 6 Para. S. 1 lit. f DSGVO.
8. analysis and tracking tools
We use the analysis and tracking tools listed below on our website. These serve to ensure the continuous optimisation of our website and to design it in line with requirements.
These interests are to be regarded as legitimate within the meaning of Art. 6 para. 1 lit. f DSGVO. The respective data processing purposes and data categories can be found in the corresponding tools.
a) Google Analytics
On our website, we use Google Analytics, a web analysis service provided by Google Inc. (https://www.google.de/ intl/en/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google").
- Name and version of the browser used
- Operating system of your computer
- Web page from which access is made (referrer URL)
- IP address of the requesting computer
- Time of the server request
are usually transferred to a Google server in the USA and stored there.
However, since we have activated IP anonymisation on our website, your IP address will be shortened by Google in advance within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
Google will use this information on our behalf to evaluate your use of our website, to compile reports on website activity and to provide us with other services relating to website activity and Internet usage. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all the functions of our website to their full extent.
You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and Google from processing this data by downloading and installing the browser plugin available under the following link http://tools.google.com/dlpage/gaoptout?hl=en
You can prevent Google Analytics from collecting your information by clicking on the following link. An opt-out cookie is set to prevent the collection of your information on future visits to our website:
b) Facebook Conversion Pixel
We use the "conversion pixel" or visitor action pixel of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA). By calling this pixel from your browser, Facebook can then recognize whether a Facebook ad was successful, e.g. whether it led to an online purchase.
We only receive statistical data from Facebook for this purpose without reference to a specific person. This allows us to measure the effectiveness of Facebook ads for statistical and market research purposes. In particular, if you are logged on to Facebook, we also refer you to their data protection information https://www.facebook.com/about/privacy/.
You have the option to change your settings on Facebook at https://www.facebook.com/settings?tab=ads or you can click here if you want to revoke your consent to the conversion pixel.
9. social media
The social media plug-ins listed below are used on our website in order to make our website better known. The legal basis for the use of the social media plug-ins results from Art. 6 Para. S. 1 lit. f DSGVO. The underlying advertising purpose is to be regarded as a legitimate interest within the meaning of the DSGVO.
Responsibility for data protection-compliant operation is to be guaranteed by the respective provider. We use the Shariff software for the use of these plug-ins in order to provide the best possible protection for visitors to our website.
a) Use of Twitter
You can change your Twitter privacy settings in your account settings at http://twitter.com/account/settings
On our websites we use functions of the LinkedIn service operated by the LinkedIn Ireland Unlimited Company (Wilton Place, Dublin 2, Ireland).
If you click on the LinkedIn button on our website, the content of our website will be linked to your LinkedIn profile. This is only possible if you are logged into your LinkedIn account.
We would like to point out that as the provider of the website, we do not have any knowledge of the content of the transmitted data or its use by LinkedIn.
10. rights of the data subject
You have the following rights:
Pursuant to Art. 15 DSGVO, you have the right to request information about your personal data processed by us. This right to information includes information about
- the processing purposes
- the categories of personal data
- the recipients or categories of recipients to whom your information has been or will be disclosed
- the planned storage period or at least the criteria for determining the storage period
- the existence of a right to rectification, erasure, limitation of processing or opposition
- the existence of a right of appeal to a supervisory authority
- the origin of your personal data, if not collected by us
- the existence of automated decision making, including profiling and, where appropriate, meaningful information on its details
According to Art. 16 DSGVO, you have the right to immediate correction of incorrect or incomplete personal data stored by us.
According to Art. 17 DSGVO, you have the right to demand the immediate deletion of your personal data from us unless further processing is necessary for one of the following reasons:
- to exercise the right to freedom of expression and information
- to fulfil a legal obligation which processing is subject to under the law of the European Union or of the Member States to which the controller is subject or to perform a task carried out in the public interest or in the exercise of official authority vested in the controller
- on grounds of public interest in the field of public health pursuant to Article 9(2)(h) and (i) and Article 9(3) DSGVO
- for archive purposes in the public interest, for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 para. 1 DSGVO, insofar as the law referred to under section a) presumably makes the attainment of the objectives of such processing impossible or seriously impairs them
- for the assertion, exercise or defence of legal claims
(d) Limitation of processing
Pursuant to Art. 18 DSGVO, you may request that the processing of your personal data be restricted for one of the following reasons:
- You dispute the accuracy of your personal data.
- The processing is unlawful and you refuse to delete your personal data.
- We no longer need the personal data for the purposes of processing, but you need it for the assertion, exercise or defence of legal claims.
- You object to the processing pursuant to Art. 21 para. 1 DSGVO.
If you have requested the correction or deletion of your personal data or a restriction on processing in accordance with Art. 16, Art. 17 Para. 1 and Art. 18 DSGVO, we will notify all recipients to whom your personal data has been disclosed of this, unless this proves impossible or involves a disproportionate effort. You may request that we notify you of such recipients.
You have the right to receive the personal data that you have provided to us in a structured, common and machine-readable format.
You also have the right to request the transfer of this data to a third party if the processing was carried out using automated procedures and is based on consent pursuant to Art. 6 para. 1 sentence 1 lit. a or Art. 9 para. 2 lit. a or on a contract pursuant to Art. 6 para. 1 sentence 1 lit. b DSGVO.
Pursuant to Art. 7 (3) DSGVO, you have the right to revoke your consent to us at any time. The revocation of your consent does not affect the legality of the processing carried out on the basis of your consent until you revoke it. In future, we may no longer continue the data processing based on your revoked consent.
Pursuant to Art. 77 DSGVO, you have the right to complain to a supervisory authority if you are of the opinion that the processing of your personal data violates the DSGVO.
If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 para. 1 sentence 1 lit. f DSGVO, you have the right to object to the processing of your personal data pursuant to Art. 21 DSGVO if there are reasons for doing so which result from your particular situation or if the objection is directed against direct advertising. In the latter case, you have a general right of objection, which is implemented by us without stating the particular situation. If you would like to make use of your right of revocation or objection, simply send an e-mail to firstname.lastname@example.org
(j) Automated case-by-case decision including profiling
You have the right not to be subject to any decision based solely on automated processing, including profiling, that has any legal effect on you or similarly significantly affects you. This does not apply if the decision
i. is necessary for the conclusion or performance of a contract between you and us
ii. is permitted by the laws of the European Union or the Member States to which we are subject and those laws contain reasonable measures to protect your rights and freedoms and your legitimate interests
iii. with your express consent
However, these decisions may not be based on special categories of personal data pursuant to Art. 9 para. 1 DSGVO, unless Art. 9 para. 2 lit. a or g DSGVO applies and appropriate measures have been taken to protect the rights and freedoms as well as your legitimate interests.
With regard to the cases referred to in i) and iii), we shall take appropriate measures to protect the rights and freedoms as well as your legitimate interests, including at least the right to obtain the intervention of a person from our side, to state our own position and to challenge the decision.
11. amendment of the data protection declaration
If we should change the data security explanation, then this is marked on the web page.