Why do we need USE – The Ultimate World of Cutting and Welding?

Mr Ryfisch, the welding and cutting industry already has an established trade fair: “Schweißen & Schneiden” in Essen.  

marketSTEEL: Why do we need USE – The Ultimate World of Cutting and Welding?

Because the industry’s needs have changed – and so have the expectations of a trade fair. The signals we have been receiving indicate that traditional trade fair formats are no longer sufficient to bring innovations to life, reach new target groups and forge international business relations. What is needed is more interaction, more visibility and more community.

This is precisely where USE kicks in: we create an update for the sector – a new international platform that makes cutting and welding modern, interactive and gives it global visibility. With the location of Düsseldorf and our expertise as a leading trade fair organiser in the metal-working sector we offer the ideal environment for injecting this fresh impetus.

marketSTEEL: What specifically makes USE different and why is this relevant?

USE is “not more of the same” but an international trade fair in a future format. It combines the gravity and depth of a traditional trade fair with the dynamism of a modern industry event. Alongside exhibitors’ technological innovations here we look to experience-oriented formats – by integrating “Urban Steel Rockstars” (USR), for instance, which will already run as a successful sectoral focal event for the second time this year. Master classes, live events, challenges like the 1st Official WeldArt World Championship associated with IIW, Start-up areas and industry influencers will all create new spaces for exchange and exposure – thereby making cutting and welding not only accessible but also bringing them to life – while keeping the focus on the business. USE brings decision-makers together, initiates concrete projects and strengthens international cooperations.

We specifically address trending topics such as automation, digitalisation, and sustainability as well as applications in lightweight construction, e-mobility and hydrogen infrastructure. USE gives answers to the challenges of tomorrow – for OEMs, upstream suppliers, skilled workers and multipliers.

marketSTEEL: Why should companies already get involved with USE right now?

This is where fresh impetus is generated – highlighting where the industry is headed. And all of this in an agile environment that combines business, networking, innovations and community in a targeted manner.

At USE 2027 we will redefine the term of trade fair. Technology, creativity and exchange on an equal footing will be fused into a format that not only informs but also inspires. And here our thinking is international looking to a four-year cycle that optimally fits the existing trade fair calendar.

Being part of all this from day one means being closer – to topics, trends and the relevant industry players. At www.use-expo.de and on our LinkedIn channel we show how the community is gearing up for 2027, we share insights into the concept, and we introduce innovations – interesting for exhibitors, trade visitors, start-ups, and multipliers alike.  

Photos: marketSTEEL

Save the Date: USE – The Ultimate World of Cutting and Welding,
20 – 23 April 2027, Messe Düsseldorf.