Euroguss Mexico celebrates its in-person premiere from 28 February to 2 March
by David Fleschen
Mexico has been a focus for the entire value chain in light metal casting for some time. It is well-known for many plants of key automakers, automobile industry suppliers and R&D centres. NürnbergMesse acknowledged the strong growth on the Mexican market in 2018 when it launched in the country with an exhibitor pavilion. That grew into a standalone trade fair in the form of EUROGUSS MEXICO, which is inviting participants to take this initial opportunity to engage in person with more than 70 exhibitors at the EXPO Guadalajara exhibition centre. Registration via the online shop is free.
“There is a steadily growing need for foundry machinery, equipment, expertise and in-person knowledge-sharing in the area of light metal casting,” says Christopher Boss, Executive Director, NürnbergMesse. “With EUROGUSS MEXICO we are creating direct accesses to the market and providing personal interaction between the die-casting industry and design engineers, developers, buyers and decision-makers, representing foundries, the automobile industry, mechanical engineering and plant construction, space travel and medical technology in Mexico. Our aim is to become a driving force and an innovator on the emerging Mexican market.”
The uninterrupted economic growth in Mexico’s die-casting industry can be attributed mainly to strong demand from the automobile industry. Some figures by way of example: According to Germany Trade & Invest (GTAI), the German society for foreign trade and location marketing, plants in Mexico produced about 1.7 million passenger vehicles in the first half of 2022, an increase of 3.9 percent on the previous year. As early as 2021, Mexico overtook Germany in the production of vehicle components, asserts Francisco González, President of the industry association Industria Nacional de Autopartes (INA). That makes Mexico the fourth-largest manufacturer worldwide. The Mexican economic region is home to production facilities for prominent automakers, suppliers and R&D centres, including Audi, BMW, VW, Toyota, Honda and Nissan. The die-casting industry, light metal casting in particular, has taken on a key role in order to meet the required production standards at these facilities.
EUROGUSS MEXICO launched in 2018 as an exhibitor pavilion. It far exceeded the expectations of all exhibitors, confirming Mexico as an important strategic market for the die-casting industry. The extremely positive response and extremely high level of interest continue to this day, and encouraged NürnbergMesse to expand the pavilion into a standalone trade fair with a clear focus on die casting, adapted to suit the needs of the Mexican market. Although the event had to be cancelled in 2020 on account of the Covid-19 pandemic, a digital alternative was offered in May 2021 in the form of the EUROGUSS MEXICO Virtual Weeks. This online platform enabled experts in the die-casting industry to network and provided an extensive programme of lectures.
Now, in 2023, EUROGUSS MEXICO offers the long-awaited platform for face-to-face interaction and presentation of innovations. More than 70 exhibitors have already registered for the four-day event, where they will cover the entire value chain for light metal casting. As a member of the EUROGUSS FAMILY, the trade fair will be organized by NürnbergMesse and its partner PR1MA. Its honorary partners include the VDMA Metallurgy Division, CEMAFON, Clúster de la Fundición, FUNDIGEX and CAEF.
Source and Photo: Euroguss