Made in Steel 2021

by Hans Diederichs

The rebirth of steel begins

Made in Steel opens the sale of the exhibition areas: from today, exhibitors have the chance to secure a place at the ninth edition of the Conference & Exhibition, which will be held at fieramilano Rho from 17 to 19 March 2021, in pavilions 5 and 7.

In the wake of a world pandemic, compliance with safety and hygiene regulations will be even stricter at Made in Steel 2021.  In addition, there will be an 8% discount for companies that book by the end of the year.

RENAISSANCE OF STEEL - Our aim is to allow the steel industry operators to meet in complete safety, encouraging the "rebirth" of the Italian and European steel industry. "RENAISSANCE - Here begins the steel rebirth" is the title chosen for the ninth edition of Made in Steel.

"We are living a particularly tough period: forecasts on GDP show a -10% for 2020, one of the worst figures in the Italian economic history, second only to those of the three-year period 1943-1945. But every dark period is followed by rebirth." said Emanuele Morandi, president and CEO of Made in Steel. "We must not rest: steel must look at the future and rethink itself in a more sustainable way. For this reason, Made in Steel presents itself as a new relational platform: a safe one, to safeguard the health of visitors and exhibitors, and no longer focused solely on steel products, but open to the extended supply chain. Indeed, contemporaneity with MADE expo, Lamiera and Transpotec Logitec is strategic: three trade fairs dedicated to steel consumption, processing, transport and logistics. This can be the spark to start again in the first year  A.C., i.e., After Covid. The year of Renaissance".

2019 was the best edition of Made in Steel ever: over 300 exhibiting companies, more than 16,500 attendees (+12% compared to 2017) and over 40 speakers from all over the world attended the conferences. Foreign exhibitors also grew by 56% compared to the previous edition.

THE STEEL ECONOMY - With 49.4 million tons of steel produced in the first four months of 2020, the European steel industry lost 12.5% compared to the same month last year (source: World Steel Association). This crash was caused by the general slowdown in user industries, triggered by the global health crisis.

However, these figures do not obscure the highly innovative and technological value of steel in Italy and in the European Union, the second largest steel producer in the world.

The Italian output, with 8.2 million tons, fell by 21.1% in the January-May period (source: Federacciai). Despite the contraction, Italy confirmed itself as the second production pole of the Old Continent, second only to Germany, in the first four months of the year.

However, almost 50% of companies in the steel industry are expected to make losses, according to the latest analysis of the siderweb Research Department. "A scenario that can possibly be managed for a year, but not in the long term - explain the analysts of the steel community  - therefore, it will be necessary to focus on financial accounts and efficiencies in order to be ready for 2021, when the expected economic and steel industry recovery will take place".

Pictured in the image above: Emanuele Morandi, president and CEO of Made in Steel.

Source and photo: Made in Steel

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