Made in Steel 2021:the expanded supply chain in the new economic ecosystem

by Hans Diederichs

The journey towards the ninth edition of Made in Steel, the main Conference & Exhibition in Southern Europe dedicated to the steel industry, scheduled from 17th to 19th March 2021 at fieramilano Rho, is relentlessly progressing.

The event will take place once again in its original venue, in the first quarter of the international trade fair calendar, and will be held in the same week - with partial overlap - as three other B2B appointments:

MADE expo, the leading exhibition for the construction and design industry (17-20 March);

Lamiera, the international exhibition promoted by UCIMU Sistemi per produrre, dedicated to the sheet metal forming machine tool industry (17-20 March);

Transpotec Logitec, the leading exhibition in transport and logistics (18-21 March).

The concomitance of the events will add more value, encourage the circulation of new ideas, allow a fruitful exchange of experiences amongst professionals from different sectors and provide opportunities for business that would have been difficult to achieve otherwise. The B2B2B logics will facilitate movements from one event to another, so that visitors and exhibitors will be able to take advantage of new business opportunities as well as professional updating, with exchange of ideas and contaminations from other sectors. Simultaneity will encourage new synergies, with a system approach enhanced by the environment offered by Fiera Milano, the national and international reference hub for all sectors, providing excellent physical and digital spaces and services.

"The Covid-19 pandemics has created a new existential landscape, radically changing global and local economic balances. We have all learned one important thing: more collaborative, there is a need for more open and more sustainable development models. This is why we felt it was necessary to rethink Made in Steel as an expanded platform for relations that does no longer follow product logics but features an extended supply chain and an economic ecosystem” states Emanuele Morandi, president and CEO of Made in Steel. “The concomitance of Made in Steel with Lamiera, MADE expo and Transpotec Logitec will allow our exhibitors and visitors to establish new relationships with companies involved with and essential to the steel sector. In an age of restricted freedom of movement, the main actors of the extended supply chain will convene together in a single place, optimising business opportunities and promoting the exchange of ideas, in order to pluck up the courage to rebuild, and better than “before””.

Source and photo: Made in Steel

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